A 90-day program for women building service-based businesses
BUILT&LAUNCHED
Your Business Foundation in 90 Days
Thirteen weeks. Live coaching every Tuesday. Kickoff call January 14. Enrollment closes January 20.
Enroll for the January groupYou're great at what you do.Nobody ever showed you how to run a business.
Maybe you've carried the idea for years. Filled a notebook. Saved every "how she built it" post. Bought the domain. Okay, domains. Or maybe you launched, and you've been winging it ever since, following the gurus with nothing solid underneath.
You're not behind.You were never handed the instructions.
Built & Launched is where you write your own, with support every step of the way.
Thirteen weeks, about eight hours a week, with a small group of women building alongside you. The goal: a business with a solid foundation underneath it. If you're just launching, your first paying client too.
A business you'll want to keep
You want work that means something to you. You want it to pay you. And you want a life outside of it. You're allowed. Most of what you've been handed covers one of those, maybe two. This covers all three.
It starts with you
The first three weeks are your vision, your values and who you want to serve. What you build fits the person building it.
It's built to last
Bookkeeping, a contract, onboarding, a way to deliver your work. The pieces that keep a business steady long after launch day.
It leaves room for your life
About eight hours a week, including calls and homework. Most of the week's work gets done at Finish It Friday, so it doesn't follow you into your evenings.
The Foundation Five™
Five phases, built in the order a business needs them. Audit sits in the middle, so you check your foundation before you take it out into the world.
- CLARITYWeeks 1 to 3Vision, ideal client, a core offer and price.
- BUILDWeeks 4 to 6Brand, legal and financial setup, a live website.
- AUDITWeek 7Catch up, show your work, get feedback.
- MARKETWeeks 8 to 10Sales conversation, marketing plan, a month of content.
- LAUNCHWeeks 11 to 13Announce it, book calls, go after your first client.
How your week works
Mon
Yours
Tue
Wed
Yours
Thu
Fri
All times Pacific.
Claude AI: optional prompts written for that week's work.
Only Tuesday is a standing evening. Friday is midday, and it's the session that keeps eight hours a week honest. You finish the week's work in the room, with everyone else building at the same time.
What you walk out with
Everything a business needs underneath it, built in the order it needs to go in.
- Vision, values, mission
- Niche and ideal client
- A core offer, priced
- Brand, logo, tagline, voice
- Legal and financial foundation
- A live website
- An active social presence
- A simple sales process that feels like you
- Email list and lead magnet
- A month of content
- Launched to your network
- Contract and onboarding
- Set up for your first client
- A 90-day plan for what's next
- Support & Community
Who's teaching this
I built my first business without a plan. I worked out the structure years later, after enough hard quarters to know which parts actually hold a business up and which ones I'd wasted time on.
Built & Launched is the order I wish someone had handed me. Thirteen weeks, in sequence, with the foundation going in before the things that make a business look good from the outside.
I don't believe there's one right way to build a business. I believe you get to decide what success looks like for you, then build the business that supports it. That's the work I do with women: businesses that mean something to them, pay them well, and still leave room for a life.
I'm a business coach and speaker with an MBA and a PCC credential from the ICF, and I've run my own businesses in real estate and coaching for 25+ years.
Jen Seidelman, Founder of You Define Success
The details
Kickoff call
Thursday, January 14, 5:00 to 6:00pm PT. It's recorded, so if you register after it, you can watch before your first Coaching call.
Dates
January 14 to April 22, 2027. Training videos start Friday, January 15. First Coaching call Tuesday, January 19. We pause the week of February 15 for Purposeful & Profitable Woman Live. Last Coaching call Tuesday, April 20, and we close with a celebration Thursday, April 22, 4:30 to 6:00pm PT.
Enrollment closes
Wednesday, January 20. Join after kickoff and you'll catch up on the kickoff and first Coaching call replays.
Where
Online. Live sessions on Zoom, videos in your portal.
MY GIFT TO YOU · A $197 VALUE
A VIP ticket to Purposeful & Profitable Woman Live
My three-day virtual event, February 17 to 19. We pause Built & Launched that week so you can join me, and your thirteen weeks pick back up on Tuesday, February 23.
Your investment
Everything is included, however you pay:
- Weekly live Coaching with Jen
- Training videos for every week
- Finish It Friday sessions
- Guest Expert sessions
- Kickoff call and closing celebration
- VIP ticket to Purposeful & Profitable Woman Live
Have a coupon code? You'll enter it at checkout.
Love It or Leave It
Give it thirty days. If it isn't for you, email me by Thursday, February 18. Your remaining payments stop, and if you paid in full, everything beyond your $997 deposit comes back to you, less processing fees.
Prefer to do this one on one with me? There's a private option with the same curriculum and six private sessions, based on my availability. Book a Curious About Coaching call and we'll talk about whether it's the right fit. Love It or Leave It is for the group program.
Questions
I've already started my business. Is this for me?
Yes. Plenty of women come in already working and already earning, with nothing solid underneath. You'll still do every week, including the legal and financial setup, because that's usually the part that got skipped. At kickoff we'll look at what's already in place, so you know where to put your focus.
What happens at the kickoff call?
We meet as a group on Thursday, January 14, from 5:00 to 6:00pm PT. You'll meet the women in your group, get your portal and calendar set up, and know exactly what Week 1 asks of you. It's recorded, so if you can't make it live or you register after January 14, you can watch it before your first Coaching call on Tuesday, January 19.
What if I can't make a session live?
Coaching and Guest Expert sessions are recorded and posted in your portal. The Finish It Friday Co-Working Session isn't recorded. It's live working time, and it's the one to protect, because that's where the week's work gets finished.
How much time does this really take?
About eight hours a week, including the live calls and the work between them. Two of those hours are the Finish It Friday Co-Working Session, where most of the building happens. Week 7 runs lighter.
I don't have a website, a logo, or a business name.
You'll have all three. Week 4 is your brand. In Week 6 you'll customize a website template I give you.
Is this one-on-one coaching?
No. It's a small group, and that's deliberate. You get coaching every Tuesday and other women building at the same time as you, which is the part women tell me they didn't know they needed.
I'm not sure this is the right time.
Then let's talk it through before you decide. Book a call with me on my Curious About Coaching calendar. If it isn't the right time, I'll tell you.
Is there a break during the program?
Yes, one. The week of February 15 we pause Built & Launched, and you join me at Purposeful & Profitable Woman Live, my three-day virtual event, February 17 to 19. Your VIP ticket is my gift to you. Coaching picks back up Tuesday, February 23, and you still get all thirteen weeks.
What happens when the ninety days are up?
You leave with a 90-day plan for what comes next. If you want to keep going, enroll in The Peace, Purpose & Profits Accelerator within 14 days of finishing, and your Built & Launched pay-in-full amount is credited toward it, however you paid.
Ninety days from now
You could be running a business with a solid foundation underneath it, doing work that means something to you, for clients who value it, in a week that still has room for your life. Thirteen weeks, women building alongside you, and a coach in your corner.
Enroll for the January groupWant to talk first? Talk with Jen
Kickoff call January 14. Program starts January 19. Enrollment closes January 20.